Content Writing Strategies
Are you aware of the fact that almost 71 percent of search traffic clicks are captured by the first page of Google? And approximately 90 percent of Google’s content gets no traffic at all? The leading reason for that is having a poor website ranking in the search engine. Among all the SEO strategies, content writing is considered to be one of the major SEO strategies to enhance a website’s SERP ranking. According to research, websites that contain blog content can increase organic traffic by roughly 55 percent. But it would only be possible if the provided content is of high quality and according to the best practices of SEO writing.
In this article, we’ll be sharing some of the most important strategies to create high-quality content for better SEO.
What is SEO Writing?
SEO writing is the process of creating content that can increase the SERP ranking of a website. Besides serving its purpose of enhancing SEO, it also ensures to provide a great experience for its readers. And this is achieved by making sure that the provided content is providing satisfactory answers to relevant searches. It is also considered to be the only way to achieve quality backlinks and social validation of your website.
Major SEO Content Writing Strategies
Without a proper strategy and planning, your blog post would be lost somewhere on page 10 of the search result. That’s why it is essential to follow a proper procedure along with some tactics to enhance your blog post’s visibility in the search results. Here are some of the major SEO writing strategies that you can utilize to increase organic traffic on your site.
1. Identify your audience
Every blog post has a purpose behind it. So before writing anything, lay a foundation of objectives of the intended blog. And the first step is to know who you are writing it for? Identifying your audience and understanding their queries is where most content writers go wrong. Providing informative and compelling content should be your number one priority.
After you do that, set the course of your blog. Either is it going to be a technical-based post, motivational post, informative post, or awareness-based post? Setting up a goal and a strategic plan is essential since it would determine which type of data and information will be included in your blog post.
2. Understand how the Google algorithm works
Albert Einstein once said, “You have to learn the rules of the game, and then you have to play better than anyone else”. So understanding how any search engine is going to rank your website is very crucial while performing SEO. So you should learn about the google algorithm and the ranking factors it looks at during site ranking. Some of them are listed below.
- Backlinks credibility
- Quality of the provided content
- Website’s security
- Mobile optimization
- Page loading speed
- Audience reaction to the content
- SERP presentation
To learn more about how the Google algorithm works, click here.
3. Formulate a keyword strategy
Having a strategic plan for keyword research and its insertion into blog posts is considered to be the most important rule during SEO writing. There are plenty of free & helpful keyword research tools available on the internet such as Google Keyword Planner, Moz Keyword Explorer, Keyword Sheeter, Google Trends, etc. Their purpose is to provide in-depth information on keywords.
After performing keyword research, the next step would be to place the keyword/keywords efficiently. For that, you need to follow the following instructions.
- Avoid keyword stuffing
- Place them where it uplifts the content and sound natural
- Use such words that are related to keyword
- Write on such topics that could target multiple keywords
- Place keywords where they are more effective such as in Meta tag & description, page title, headers, URLs, etc.
4. Improve readability
Content writing indeed serves its purpose of boosting SEO, but its primary objective is to keep the audience engaged. It does not matter how well informed your blog post is, if it is not being presented properly then its primary objective would not be achieved.
To improve the readability of your blog post, you need to organize it in a well-structured format. Some of the instructions to do so are mentioned below.
- Write a meta tag and meta description of your blog post.
- Write a compelling title for your page.
- Break your blog post into segments and give each segment a proper subheading.
- Use short sentences.
- Highlight important points and facts.
- Prefer active speech over passive.
- Provide quotes and stats from reliable sources.
- Use simple wording and bullet points.
5. Include imagery
According to research by Orbit Media, 90 percent of bloggers incorporate images, at least one, in their blog posts. The purpose of doing it is to aid the content in conveying the message of the blog post. But keep in mind that not every blog post requires an image to explain its content. So insert images where they are necessary and look natural.
6. Enhance website credibility through strategic link building
Link building with high domain sites can improve your site’s credibility and authority. It also helps in SEO since google browses the web world through crawling. Hence, it is a very important strategy to link your site with other high-ranked sites and also link your blog posts internally as well. If you linked your site with low-quality sites, then your provided information could be considered unreliable.
7. Promote your content through social media
There are more than 4.6 billion users on social media, with Facebook and YouTube in lead. Hence, taking the leverage of social media platforms to promote your blog posts can enhance your website traffic and SERP ranking. The best way is to create multimedia posts and link them back to the source page. Since your site is being approached from another site, its credibility and SEO would also be improved.
8. Keep track of the analytics
Utilize a free monitoring tool, such as Google Analytics, to keep track of your website analytics. It shows the number of page views, average time spent on it, visibility on SERP, and where the audience is coming from. It also shows the number of activities performed on a page such as a share, comments, like, etc. By analyzing the collected data, you can easily formulate your SEO writing strategy more effectively and economically.
Content writing not only just enhances SEO but also builds a strong relationship between you and your targeted audience. It also helps you build a reliable brand. But keep in mind that SEO writing is a time taking process. Google requires at least 100 days to rank your content and consider it to be ‘mature’. So don’t get disheartened if your content writing is not lifting your PageRank. You need to be patient and consistent with your content writing.
If you need any kind of information and expert help related to SEO writing for your website, feel free to contact us.